Eureka! Consumer Research Center
Most new consumer products are expensive to develop, introduce and market. And new customers (and minds!) are expensive to capture/“win”...and to keep.
The Eureka! Consumer Research Center measures consumer attitudes, motivations and probable intent/behavior…for corporations and organizations, research and ad agencies -- providing significantly more attitudinal and motivational information at far less expense than the usual alternative to obtain in-depth information, focus groups.
What makes our consumer research unique is our language analysis program---artificial intelligence-driven technology that produces accurate, instantaneous analyses and normative data about the sub-surface motivational drivers and intent of job candidates, consumers, customers and citizens/voters based on the language/words they used to answer open-ended questions on their personal computers.
When available, our suite of market research products will include:
Message Research Maxima ™
It’s fastest and least expensive way to understand and measure the impact and emotional “take-aways” for proposed messaging, TV spots, print ads other communications. These results/analyses come with recommendations about text/language that is most appropriate for encouraging, sustaining or altering specific attitudes and behavior.
Online Product Research+ ™
A new online technology for gathering and analyzing quantitative and qualitative information about products and concepts, it’s the fastest, most accurate way to determine and understand consumer attitudes, motivations and probable intent/behavior concerning new products and concepts
Citizen Sentiment+ ™...when you need to know more than opinion
A new and better online technology for gathering opinions and providing analyses about
attitudes, psyches and motivations of
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voters: concerning political parties, incumbents and candidates
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citizens: concerning events, situations and proposals
The Customer Satisfaction Index+ ™
A new relationship and satisfaction measurement product at a price that’s affordable for customer-oriented organizations which want/need information allowing them to understand and be pro-active about consumer desires--by providing intelligence about the products and services which customers want (and like/don’t like)...and the reasons why!